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The Two Questions Podcasters Should Never Ask
- March 15, 2023
- Posted by: Topher Morrison
- Category: Blog
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There are two questions that podcasters should never ask their guests; weirdly, they remain the two most popular questions that begin and end most interviews.
As a podcaster, you should know that the success of your show depends on your ability to engage your audience and deliver high-quality content. And this is important – it should be content that they can’t find anywhere else. So when you have that opportunity to land an interview with someone well known, don’t blow it by asking your guest questions your audience could find on every other interview with that person.
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Questions to Avoid When Interviewing Guests
- March 7, 2023
- Posted by: Topher Morrison
- Category: Blog
It would be too easy to assume that a great interview comes from booking a great guest. While guests who have entertaining answers and know how to speak in short soundbites do make your job easier, it’s not the single determinant for a successful interview. Much of that responsibility goes to the host who is
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Top 10 Books of 2022
- March 4, 2023
- Posted by: Topher Morrison
- Category: Blog
Here are my favorite books from 2022 I am an avid reader and each year I do my best to pick my top 10. This is no easy task because I generally love all the books I read. I hope you enjoy the list, and for your convenience, I’ve created a list below with links
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Delete This Slide from Your Presentation
- April 18, 2022
- Posted by: Topher Morrison
- Category: Blog, Speaker Tips, Video Blog
You only have a few minutes on stage before the audience will decide to stay with you or tune out and check their phone messages. So when starting your presentation, don’t waste any time with slides that don’t directly impact your audience in a personal way. Unfortunately, most business professionals do the exact opposite
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Are You Moderating a Panel? Try These Tips
- April 4, 2022
- Posted by: Topher Morrison
- Category: Blog, Speaker Tips, Video Blog
Moderating a panel isn’t as easy as just asking some people some questions when you get up on stage. It’s a delicate balance between giving equal attention to the audience, your guest panelists, and the clock (that last one is the trickiest). I’ve created a brief document you are more than welcome to share with
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Stop “Helping” People in Your Pitch
- March 25, 2022
- Posted by: Topher Morrison
- Category: Blog
When most business owners pitch their company, it’s their one shot to either spark curiosity in the person listening or blend into a sea of “I’ve heard that before.” If you want to stand out for all the right reasons, start by eliminating one of the most overly-used phrases in just about every pitch out
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Top 10 Books of 2021
- March 3, 2022
- Posted by: Topher Morrison
- Category: Blog
https://youtu.be/E0D9zA7U8Gw -
Top 10 Books of 2020
- February 7, 2021
- Posted by: Topher Morrison
- Category: Blog
It’s that time again when I share my top 10 books of the year. (It’s also a punch in the face for me to realize I must start blogging again since my last one was the Top 10 list from 2019!) I read books for 3 main reasons: Become a better business person Become a
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Top 10 Books of 2019
- April 12, 2020
- Posted by: Topher Morrison
- Category: Blog
I know, I know, it’s a bit late in the year for a recap of something that happened in 2019, but thanks to the Corona Virus Stay-At-Home order, I’ve got some extra time on my hands, and I’ve wanted to get this published for a while as it’s become a bit of a tradition with
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Top 7 Reasons why Small Business Owners Fail Within the First 5 Years
- August 15, 2019
- Posted by: Topher Morrison
- Category: Blog, Business Tips
They feel their business challenges are so unique compared to everybody else’s that nobody can relate to their problems. Therefore, they never share with anyone the challenges they go through, when the answers are often right in front of their face. But because of their inherent desire to be unique, they won’t accept solutions from