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Book Reviews

  • My Top Ten Books of 2017

    • February 2, 2018
    • Posted by: Topher Morrison
    • Category: Blog, Book Reviews
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    Anyone who knows me knows that I’m a goal oriented person. I always have a million things on my bucket list, and if there’s something I hadn’t ever thought about but the opportunity presents itself, I’ll do that too. For 2017, I decided that one of those goals would be to read 40 books.  I

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  • Book Review – Profit First

    • October 14, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: Mike Michaelwiczs Rating: 5 out of 5 Head Tilts     This is the 40th book I’ve read this year, and frankly, it will be hard for me to find a book I’ve enjoyed more than this one in 2017.  This book has fundamentally changed the way I run my business, and I’ve already

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  • Book Review – The Ultimate Question 2.0

    • October 2, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: Fred Reichheld Rating: 2 out of 5 Head Tilts     I was recommended this book by someone in the Tampa area that I respect immensely.  And I’m glad I read it – up to a point.  I was already familiar with the question in the book, but reading this gave me a better

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  • Book Review – Sell With a Story by Paul Smith

    • June 7, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: Paul Smith Book Rating: 4 out of 5 head tilts     About 2 years ago I took a sales aptitude test by Sandler Sales Institute.  If it’s possible to fail an aptitude test, I did.  While they never came right out and said I failed, I saw them scratching their heads several times during the

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  • Book Review – Never Split the Difference by Chris Voss

    • May 31, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: Chris Voss Book Rating: 5 out of 5 head tilts     This isn’t just a good sales book.  It is, in my opinion, the best damn sales book ever written!  It was, after all, written by a former FBI hostage negotiator.  Think he might have a few good tips for your negotiating skills?

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  • Book Review – Leading Change by John P. Kotter

    • May 23, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: John P. Kotter Book Rating: 2 out of 5 head tilts Even though the book is over 20 years old, I wanted to read it anyway.  John Kotter is recognized as one of the world’s leading experts on change management.  The book was also revised in 2012, so I was anticipating some ideas on

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  • Book Review – Two Paths: American Divided or United by John Kasich

    • May 11, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: John Kasich Book Rating: 3.5 out of 5 head tilts I’m not a fan of biographies; I prefer books that teach me things.  But I watched an interview with John Kasich on The Daily Show with Trever Noah, and I was so impressed by John’s comments that I felt compelled to explore things further.

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  • Book Review – Unoffendable by Brant Hansen

    • April 29, 2017
    • Posted by: Topher Morrison
    • Category: Book Reviews
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    Author: Brant Hansen Book Rating: 4 out of 5 head tilts I’m probably one of the most unoffendable people I know.  I like jokes of all kind, the more inappropriate the better.  I feel our society has become so hypersensitive to social issues that if we don’t lighten up a bit we won’t be able to

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