Frequently Asked Questions

Many of your questions can be answered in this section. If you have any other questions beyond these, please feel free to call our offices at (813) 258-4372.
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[accordion_panel title=”How does hypnosis feel?”]Since hypnosis is a natural state of mind, clients are often surprised that they hear every word. Unless one enters a deeper state, or at least a medium state, he or she may not “feel” any different than when relaxing in their favorite easy chair with a good book. One may feel quite mellow, and may feel weightless or perhaps very heavy as if sinking into the chair. If one enters a deep state of hypnosis the feeling may even be euphoric. In a light state, it is entirely possible for the client to believe that he or she was not actually hypnotized because it felt identical to the waking state.[/accordion_panel]
[accordion_panel title=”How do you induce hypnosis?”]
A. Fixation of attention, or “fixed gaze” methods, were primarily used during the 1800’s, and are the ones usually used by Hollywood. Many people do not respond to eye fixation inductions; thus, a hypnotist employing only this type of induction could easily mislabel people who might respond quite well to other induction types as “insusceptible”.
B. Progressive relaxation methods are frequently used on self-hypnosis tapes, as well as by some facilitators of meditation. It is common for those who actually use progressive relaxation methods of this type to deny their use of hypnosis. Some even go so far as to say they don’t believe in hypnosis, even though their relaxation techniques are actually hypnotic.
C. Loss of equilibrium: most of us seem to have an inherited desire to be gently rocked, as is evidenced by the millions of rocking chairs available. Mothers “hypnotize” their babies to sleep by rocking them.
D. Shock to nervous system: the paternal “rapid” inductions frequently used by stage hypnotists are examples of this induction type, employing a sudden emphatic command given in a surprising manner. The participant or client will experience a “moment of passivity” during which he or she will either resist the trance, or “let go” and drop quickly into hypnosis.
[accordion_panel title=”What is the difference between hypnosis and hypnotherapy?”]
It’s more a question of semantics, for they are one and the same. However, many hypnotherapists feel that the term “hypnotist” refers to someone a) who has not been formally trained and/or uses hypnosis for the purpose of entertainment such as stage shows, and b) believes that the use of hypnosis for self-improvement and/or the release of problems constitutes hypnotherapy. All hypnotherapy employs hypnosis; but not all hypnosis is hypnotherapy.
Additionally, mastering the art of hypnosis does not necessarily mean one is qualified as a hypnotherapist.
[accordion_panel title=”What makes hypnotherapy different than cognitive therapy?”]
Cognitive counseling deals with issues at a cognitive level; and many of life’s problems require just that. When someone has to make difficult cognitive decisions, competent professional help is absolutely essential. For example, hypnotherapy is not a substitute for marriage counseling. But when it comes to changing habits or behaviors regulated by the subconscious, hypnotherapy can be a wonderful tool to facilitate change. However, hypnosis is not a panacea for all of life’s problems, and it should not be advertised as such.

It’s also important to realize that a competent hypnotherapist recognizes that he or she is not licensed to diagnose (unless trained and licensed to do so).

While a physician, psychologist, or licensed mental health practitioner may be qualified to diagnose or “label” the cause of someone’s problem, it is advisable for the hypnotherapist to avoid doing so. A diagnostician formulates a professional opinion on the cause of a problem. A competent hypnotherapist may ask the client’s unconscious mind to disclose the cause, and then either proceeds or refers accordingly, based on the information disclosed.
[accordion_panel title=”How can hypnosis be used to quit smoking or manage weight?”]
There are many roads leading from Tampa to Los Angeles; likewise there are many ways to successfully help someone quit smoking or lose weight. But the key is simple: The client must choose to change. If this is not so, long-term success is very unlikely. Hypnosis cannot make someone quit smoking or lose weight.

Hypnosis can simply make the process of becoming a non-smoker an easy one. Hypnosis can make the process of losing weight an easy one by increasing a desire to exercise or eat healthfully, but it is not magic. If the client has no desire to eat healthfully, and does not want to exercise, then success is highly unlikely through the use of hypnosis.
[accordion_panel title=”Can hypnosis be used to reduce pain and/or suffering from illness?”]
Yes, hypnosis can be very effective in alleviating unwarranted pain in the body and discomfort from many ailments. It is important to realize though that pain is a warning that something needs attention with the body, and it needs to be diagnosed by someone qualified to do so. Any competent hypnotherapist knows the importance of requiring a written referral from an examining physician before ever using hypnosis to reduce pain or other physical symptoms. The only exception for those who are unlicensed to practice medicine is if the examining physician is physically present and/or is supervising the hypnotic process.
[accordion_panel title=”Is hypnosis dangerous?”]
Because all hypnosis is self-hypnosis, and the client is in complete control at all times, hypnosis in and of itself is not dangerous. If it were, we would all be in jeopardy every time we get engrossed in a good book, movie, or TV show.

If hypnosis is used in conjunction with drugs or medication, adverse effects may occur; however, it should be noted that the adverse effects are predominately a result of the drugs or medication. An unlicensed hypnotherapist is not allowed to prescribe medication or use chemical intervention with hypnosis; therefore, hypnosis only has the potential to become “dangerous” if it is used by licensed healthcare professionals entitled to administer medication.\
[accordion_panel title=”What is NLP?”]
NLP stands for Neuro Linguistic Programming.
On the surface NLP may appear to be technical and complex, but at its core it is simply a way of using one’s language to such specificity that it can change the way you have programmed your mind. Hence, Neuro (Mind) Linguistic (Language) Programming. It is praised as one of the fastest growing fields of human development systems.

Today, NLP is widely used in business to improve sales, and enhance performance and interpersonal skills. In education, it serves to better understand learning styles, develop rapport with students and parents, and to aid in motivation. NLP’s most valuable use seems to be in its ability to assist people in making dramatic behavioral changes.

The techniques in NLP are like software for the brain. They were created by observing how the mind processes information and generates behavior.

Practitioners of NLP utilize these techniques to assist their clients in having more behavioral choices.
[accordion_panel title=”What certifications are awarded to NLP practitioners?”]
For our hypnotherapy certification trainings, we are an approved institute through the following organizations:

  • The International Medical and Dental Hypnotherapy Association
  • The American Council of Hypnotist Examiners
  • For our NLP certifications, we are an approved institute through the following organizations:
  • The British Board of Neuro Linguistic Programming
  • The Association of Neuro Linguistic Programming

[accordion_panel title=”What should I look for in an NLP trainer?”]
Most companies won’t tell you this, but frankly, you will get the same information from all of them. It’s really the style in which it is presented that is important. So we recommend you focus more on the trainer than the training company, although don’t leave the company out in your consideration either. For example, some institutes surprisingly don’t even offer training manuals. Some do, but the quality is very poor. Ask the institute you are considering if you can see a sample of the quality of the materials being used.

Ask the institute you are considering if they even have training materials that they provide. Ask them what type of follow up support you receive and whether the support is from the trainer or a staff member with the company. Ask them if you can speak with the trainer. If you can’t speak with the trainer before you enroll, you can pretty much expect that you will never be able to reach them after the training is over.

With regard to the the trainer, the most important thing to look for is personality. Do you mesh well with the speaker? Do you like their training style? if you don’t know these things, ask the company questions like, “What kind of a teaching style does the trainer use? Is he/she factual or anecdotal? Do they socialize with the students at all (some schools don’t allow their trainers to socialize at all with the students making the connection seem very cold)?

Do they entertain questions during the presentation or make the students wait until the end?” And most of all, really try to speak with the trainer first. See if they are someone you enjoy speaking with, if you enjoy them on the phone, if you like their philosophy, then chances are, they would be a great trainer for you. If you would like to speak to Topher Morrison about his trainings, you may speak with him directly at (813) 258 – 4372, or email him at
[accordion_panel title=”What is Topher’s corporate philosophy?”]
When I was starting my company, I repeatedly told people I wanted to be the “Bose Speakers” of the training world – top quality at a fair price. (My house is wired with Bose technology.) I love that Bose believes so firmly in its products, and sells each product at a preset, non-negotiable price. There’s no hard sell, and no “what can we do to make a deal today” specials. I don’t worry whether someone else got a better deal; I know they paid the same amount of money I did.

So, my prices are my prices. They are non-negotiable; they are not the cheapest, but they are also not the most expensive. You will get excellent customer service with your purchase, and no matter whom you talk to, they will have paid what you’ve paid.

In years of conducting seminars, I’ve concluded that people don’t sign up for seminars to save money; they sign up for a quality education. Now, like Bose, I may occasionally offer you a premium or gift with your purchase. But that should not be your incentive for enrolling in my seminars. I want you to go to my seminars because you anticipate a world-class training, incredible customer service and respect, and an experience that will exceed your expectations.

The seminar business is about helping a lot of people a little bit… and helping a few people a lot. That’s why my prices are reasonable. This way, if you only get a little bit out of my seminar, then you have received your money’s worth. But some of you (the few) will receive 100 times more value for your dollar. I hope that you are one of the few, not the many.

I’m so confident that my programs are the best, I’ve listed the names and numbers of some of the largest and finest NLP and Hypnosis training companies below. You can call and compare their training, and their prices, with mine. To save you time, I’ve provided a graph for instant comparison. (If you don’t go to my trainings, at least go to one of theirs.)

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